Millennials and Gen Z are far more entrepreneurial than their elders, and they know their business—they just don’t know how to run one. QuickBooks can help, but first they need to reach younger small business owners on social. So, we’re helping QB reach those young tycoons at the moments that matter most.
Our Insight: Chefs are great at culinary art, and shop owners know their wares. But as their endeavours grow, the business itself gets harder and scarier to run. Payroll, expenses, taxes, spreadsheets—and success hangs in the balance.
The Idea :Enter, the “Bizpiphany.” It’s the realization that you need help, and QuickBooks is there with the guidance and tools you need.
Intuit Inc. (TurboTax & QuickBooks)