Sunglass Hut Redesign

Luxottica

Case Study

  • Digital
  • Social Media
  • Brand Strategy
  • Website Design
  • UX
  • creative
  • Retail
  • Fashion
  • Experiential Marketing
  • luxury
  • Digital Strategy
  • User Experience
  • Interaction Design
  • Mobile Application
  • Physical Experiences
  • Application Development
  • Mobile Development
  • Prototyping
  • Digital Identity
  • eCommerce Design
  • Segmentation
  • Targeting
  • Solution Architecture
  • System Integration
  • Mobile-First
  • Data Strategy
  • Attribution Modeling
  • Testing & Optimization
  • Measurement Planning & Implementation
  • Editorial
  • Sunglass Hut
  • CX Consulting
  • Ecommerce Strategy
  • Service Desing
  • ECRM
  • Mobile Develoment
  • Quality Assurance

Sunglass Hut was the place consumers went for convenience, but it lacked the inspiration needed to pick the perfect pair. We worked with Sunglass Hut to position them as the fashion authority by connecting fashion inspiration and eCommerce, which enabled us to create not only a storefront but also a destination for their Fashion Forward Female target. Only one month after launching, the mobile site saw +44% increase in orders and +93% increase in revenue compared to the same time period last yea

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