To inspire travelers, we weaved together a series of life-affirming journeys that showcase Alberta’s authentic experiences and breathtaking landscapes. Every journey was selected based on research into the most appealing experiences in Alberta for each of our nine geographic markets. The breathtaking glimpses of Alberta are a product of two things—cinematic craft and plain fact that Alberta has some of the most sublime landscapes on earth. What Critical Mass wanted to show is the human experience of those landscapes, and what many people watching may not know is that they’re reachable. Alberta is the adventure of a lifetime, and its wonders are not far off the beaten trail, accessible for everyone. And all are welcome.