UNMAS "Sweeper"

Case Study

  • Experiential
  • Social Media
  • UX
  • non-profit
  • mobile
  • United Nations
  • UN
  • United Nations Mine Action Service
  • Social Good
  • Not-for-profit
  • User Experience
  • Interaction Design
  • Mobile Application
  • Physical Experiences
  • Application Development
  • Mobile Development
  • Prototyping
  • Product Design

Most of us will never understand the terror and human cost that comes from living with land mines. To raise awareness for the fight against land mines, United Nations Mine Action Service (UNMAS) and Critical Mass created an iBeacon-powered virtual minefield to make it possible for New Yorkers to experience the fear millions live with every day. The installation was so successful that it's now a permanent exhibit at the United Nations headquarters in New York City. Download the app: https://itunes.apple.com/us/app/sweeper-by-unmas/id838251049?mt=8