Creative
State of Connecticut "Make it Here"
State of Connecticut
Dartmouth Health "Care Ties Us Together"
Dartmouth Health
Webster Five "When You Win, We Win"
Webster Five
Fred Hutch Cancer Center "Faces"
Fred Hutchinson Cancer Center
Cases
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"Unboxing" Anti-vaping Influencer Campaign
Wheeler Clinic
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Western Atlantic University School of Medicine
News
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State’s new marketing campaign: “Make It Here”
The state of Connecticut unveiled its new marketing campaign. It’s called “Make It Here.” An initial 60-second commercial released Tuesday shows hands “creating” many products made in Connecticut.
WTIC-AM, 10/17/2023
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From high-tech helicopters to “the country’s best pizza,” medical breakthroughs and aerospace, Connecticut’s innovative culture and quality of life makes it an ideal place to live, work and grow a business, according to the state’s new marketing campaign. Gov. Ned Lamont launched a $1.5 million campaign Tuesday to hammer home Connecticut’s best qualities. It is as much an attempt to instill home-state pride in residents as it is to convince those beyond Connecticut's borders.
Hartford Business Journal, 10/17/2023
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Connecticut unveils new "Make It Here" marketing campaign
Westfield Business Journal, 10/18/2023
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Journal Inquirer, 10/18/2023
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Modern Woodmen Embraces Its Quirky Name in Quirky Life Insurance Campaign
Ad Age, 11/21/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Modern Woodmen of America | 2022 | Current |
| Fred Hutchinson Cancer Center | 2022 | Current |
| Dunkin' | 2020 | Current |
| Procell (Duracell) | 2023 | Current |
| Webster Five | 2023 | Current |
| ASSA ABLOY | 2024 | Current |
| Cox Communications | 2024 | Current |
| Dartmouth Health | 2020 | Current |
| State of Connecticut | 1993 | Current |
| Travelers | 2020 | Current |
About
Our CEO raises goats on his farm, which got us thinking.
Goats are curious, determined, nimble, and proudly independent. These are the same qualities that make Cronin the kind of true partner our clients value to deliver marketing and advertising that separates them from the competitive herd and resonates with target audiences, delivering powerful results.
How? With strategically grounded, resonating creative delivered through smart media. Always timely, and always evolving to meet rapid changes in business, consumer behavior, culture, and technology.
As a full-service, integrated advertising and marketing agency, Cronin delivers a breadth and depth of services ranging from marketing analytics, insight-driven strategy, brilliant creative, attention-getting PR, innovative production, and omnichannel media management – all in service of helping our clients achieve their business and marketing objectives. We work with global, national, regional, and local clients, especially those seeking to punch above their weight, like us.
People
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Mark Demuro
Chairman & CEO
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Sean Folan
Chief Operating Officer & Health Leader
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Elizabeth Proctor
Head of Account Service
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Ann Robertson
Executive Creative Director
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Paul Catanese
Executive Creative Director
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Tracy Klimkoski
Head of Media & Analytics
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AnnMarie Kemp
Head of Communications
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Lester Ayala
Head of Production
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Katharine Laban
Head of People & Culture