Amica: Educated Consumer :30

Amica Insurance Company


  • Advertising
  • video
  • Insurance
  • television
  • auto insurance
  • DRTV
  • Direct Response
  • life insurance
  • Home Insurance
  • B2C

In Cronin’s TV ad for Amica, “Educated Consumers,” we encounter some very modern shoppers who use their smart phones and digital devices to make informed purchase decisions, no matter what they buy. Someone shops for running shoes, someone looks for a sleek appliance, a couple narrowly avoids a crucial mistake thanks to online reviews, and a young mom happily discovers Amica auto, home and life insurance from the comfort of home, proving that discerning and tech-savvy consumers looking to make a smart decision for all their insurance needs will quickly discover all the advantages of Amica.


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