Amica: Hide and Seek :60

Amica Insurance Company


  • Direct Marketing
  • financial services
  • video
  • Insurance
  • TV
  • television
  • auto insurance
  • DRTV
  • Direct Response
  • DR
  • 60 Second Spot
  • :60

Amica’s newest TV ad, HIDE AND SEEK, is about seeking better car insurance and discovering that Amica not only provides exceptional customer service, but sets itself apart from other insurance providers by providing advocacy to its policyholders. Messaging illustrates how Amica customers are a different kind of consumer – smart, demanding and selective. The customers depicted clearly set the bar high, and they find out that talking to Amica isn’t like talking to any ordinary insurance company. It’s like talking to an ally who makes you feel confident and secure.

This ad launched on October 1st on national cable networks and select local broadcast markets. :15 versions will appear online in native video advertising.

Keep an eye out for Compiled in your inbox next Wednesday!
Please be sure to add to your Safe Senders list so our messages don't get blocked by your spam filter.