My Pay℠ – Student Banking

Liberty Bank


  • video
  • banking
  • Millenials
  • bank
  • checking
  • regional bank
  • Online Video
  • student checking
  • student
  • adulting
  • Off Leash Studios
  • OLS

As part of an integrated campaign for Liberty Bank’s My-Pay - Student Banking product, Cronin scripted, shot and edited an online video to help promote the product and its benefits to students and younger audiences. In the video, we see a young man on his own and getting the hang of this ‘adulting’ thing, as he uses My-Pay Student Banking to take control of his finances and confidently continue on the road toward financial responsibility.