Subaru | 2017 Subaru CS:GO Invitational

Creative

  • Advertising
  • gaming
  • creative
  • Agency
  • Social
  • auto
  • eSports
  • Livestream Activation
  • Livestreaming
  • Tournament
  • Subaru

As the first North American automaker to enter the world of esports, they trusted us to help see them through.

The result was the Subaru Invitational, an online, professional Counter-Strike: Global Offensive tournament we designed and produced to capture the attention of American millennials and build brand affinity for Subaru.

We used social media to keep the target audience engaged and to keep the excitement up in real time.

With over 1.1M total video plays, 740K unique viewers, 40M shares on esports news sites and 293K total hours viewed over two days, the tournament was a smashing success.

To see the entire campaign & creative, visit: https://www.damage-esports.com/projects/subaru/subaru-invitational

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