ABA #BoxedOut


The American Booksellers Association approached DCX to help them curb declining sales at independent bookstores due to COVID. We understood that Amazon was a major player in the assault on small businesses, so we created the #boxedoutcampaign to dramatize their negative effect using the ubiquitous Amazon Box.
The press coverage was global, we saved a number of booksellers from closing and the campaign continues to encourage support for local businesses.