Palessi (aka Payless Shoes)

Case Study

  • Advertising
  • Public Relations
  • Award Winning
  • stunt
  • influencer marketing

We create a fake luxury store for Payless called Palessi, to see how much people would pay for $20 Shoes. The answer? A LOT! This epic stunt turned brand perceptions of the shoe discounter on their head by tricking influencers into paying between $200 and $640 for shoes and proved that pranking the pretentious can get a lot of attention.


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