Kroger's animated holiday ad features a magical cookbook full of memories
Kroger celebrates the magic of holiday cooking with this heart warming campaign
Ad Age, 10/27/2022
Darla Price, President named to AdAge Leading Women 2022
The agency has seen 20% top-line growth since Price joined.
Ad Age, 05/16/2022
Paulo Junger, executive creative director at DDB New York, selects five unforgettable projects from the USA over recent months for today's High Five
As in-person gatherings return, DDB North America triples down on an 'experience' team
The agency recently put together a brand experience team that functions as part of its larger creative group.
Morning Brew, 03/18/2022
pocstock’s Future of Black America Top 50 | by pocstock | Medium
Darla Price named to pocstock “Future of Black America Top 50”
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Clients love working with DDB because of our creative DNA, our commitment to DE&I, and our open, kind and collaborative culture. DDB North America is part of a big network but really, we’re part of a global community. We share a respect for our heritage and a hunger to define the future of the creative industry.
DDB’s origin story began in 1948 when it was founded in New York City by legendary admen Ned Doyle, Maxwell Dane, and Bill Bernbach. We believe creativity is the most powerful force in business. This belief has driven growth for thousands of clients since 1949. It has produced work you never saw coming driving results you didn’t think were possible. Truly creative ideas are inherently unexpected, and our mantra of Unexpected Works underpins everything we do.
Unexpected Works is a philosophy we apply to all aspects of our day-to-day. The Works part of it ensures we’re committed to true business impact, grounded in data and insights. Our suite of proprietary tools connects us to the hearts and minds of our consumers, and both identify and understand culture shifts before they happen. This enables us to future-proof our clients’ businesses by identifying opportunities to embrace shifts in culture along the connected consumer journey. Creative agility is at the heart of Unexpected Works. We move nimbly, iterate often, create, test, and learn new ways of breaking through and connecting with consumers. This leads to tighter, nimbler client-agency teams, putting us closer to what’s happening in culture, listening, and responding as opportunities arise.
DDB has a distinct and defined culture, driven by a principle established by Bill Bernbach: “To work at DDB, you have to be talented and you have to be nice.” This is something we’re proud of, and something we look for in our client partners too. Living up to Unexpected Works is not possible without unexpected talent and the diversity of backgrounds, ideas, and capabilities it comes with. Our vision is to continue to double down on this superpower to bring together different perspectives that build the strongest client teams and deliver the best creative work. That’s why we embrace the idea of “no duplicates” as both our recruitment strategy and as a way to continue to reinvent our talent and Business Leadership models in service of our clients’ businesses. All with the intention of building culture that helps build brands.
Chief Creative OfficerMat Bisher joined DDB New York as Chief Creative Officer in 2021, overseeing all creative execution out of DDB’s flagship office. He's honored to be a part of the team at DDB, an agency that helped invent modern communications, and has continued to reinvent how to solve problems in truly unexpected ways. Mat holds over 24 years of creative experience and has held creative leadership positions at renowned agencies such as McCann, BBDO, Deutsch, and Burrell. He spent the majority of his career at McCann Worldgroup where he was most recently EVP, Executive Creative Director. There, Mat produced award-winning campaigns for clients including Mastercard, Microsoft, U.S. Army, Lockheed Martin, Verizon, Chevy, NY Lottery, and Qualcomm. Mat’s work has been recognized by Cannes Lions, One Show, D&AD, Webby, Clio, and ANDY. Whether it’s a global powerhouse like Microsoft or an iconic state brand like NY Lottery, creativity is the driving force behind everything he does.
Auro Trini Castelli
Chief Strategy OfficerAuro Trini Castelli is a Chief Strategist with an eclectic experience developed across different countries, categories, and disciplines. Prior to DDB, Auro led expansive partnerships with clients such as Audi, Goldman Sachs, HP, Twitter, Walmart, and more. Auro has partnered with some of the world’s most iconic companies to help reinvent the way in which people work, like with Morgan Stanley, leading to the creation of Morgan Stanley at Work, a talent-centric financial program aimed at elevating employees’ performances and retention across F500 and start-up companies. Auro is a committed sustainability advocate and partners with the United Nations and progressive companies to make sustainable development a priority in their business, for their stakeholders, and for society at large.
PresidentDarla is President of DDB New York and brings rich global experience that delivers business and culture- driving ideas for clients. Before her time with DDB, Darla was President and Executive Leader at McCann and 215 McCann, leading iconic brands such as Microsoft, LinkedIn, Olay, General Mills, and Lockheed Martin. She’s led clients like Lockheed Martin on their first award-winning innovation on college campuses to recruit top engineering talent. In addition to her role as President of DDB NY, Darla is an Executive Coach and believes in maintaining empathy in business to build the future of leadership. She was an Adcolor Change Agent nominee in 2020, and is on a mission to change the face of the advertising industry to reflect the awesomely diverse world that we live in.