Creative
Cases
News
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Paulo Junger, executive creative director at DDB New York, selects five unforgettable projects from the USA over recent months for today's High Five
LBB, 04/01/2022
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As in-person gatherings return, DDB North America triples down on an 'experience' team
The agency recently put together a brand experience team that functions as part of its larger creative group.
Morning Brew, 03/18/2022
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pocstock’s Future of Black America Top 50 | by pocstock | Medium
Darla Price named to pocstock “Future of Black America Top 50”
Medium, 02/01/2022
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Kroger Health Selects DDB New York as its AOR
This partnership extends the three-year relationship the two companies already have
Adweek, 03/07/2022
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/PRNewswire/ -- DDB has announced the appointment of Mat Bisher to Chief Creative Officer, DDB NY to lead creative teams at the network's flagship office....
PR Newswire, 09/16/2021
Clients
| Client | Start Year | End Year |
|---|---|---|
| Novartis Pharmaceuticals | 2018 | Current |
| CoolSculpting | 2018 | Current |
| Juvederm | 2018 | Current |
| Allergan | 2018 | Current |
| Persil | 2017 | Current |
| Henkel | 2017 | Current |
| Royal Canin | 2014 | Current |
| Kroger Health | 2021 | Current |
| Mars, Inc. | 2014 | Current |
| Aflac | 2020 | Current |
About
In a world full of increasing complexity and change, we embrace the inconvenient truth that humans do not make decisions logically and rationally.
Businesses hate unpredictable people because they cannot calculate their behaviors. Today, clients are looking to agencies to help grow their business
and growth requires getting consumers to behave predictably. Instead of following the crowd and turning human beings into data points, DDB is doubling down on creativity. We believe, and always have, that creativity is the most powerful force in business.
Because creativity speaks to the emotional, not the rational, DDB places creativity at the center of everything we do. We know emotion, at scale, is the way to achieve growth, so we drive growth for our brands by giving them an Emotional Advantage—making lots of people feel the same thing at the same time—because when we successfully harness emotion, it’s possible to engage consumers on what unifies us all.
We achieve this with work designed to appeal to emotion in order to achieve
a rational goal. Creative that doesn’t make sense—until it does.
People
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Mat Bisher
Chief Creative Officer
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Auro Trini Castelli
Chief Strategy Officer
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Darla Price
President