Dragon's Milk Case Study

Case Study

  • Data/Analytics
  • Beverage
  • Beer
  • Integrated Marketing
  • Video Games
  • Beverage Alcohol
  • Games
  • Data Strategy

A dragon-themed, bourbon-barrel aged stout is not for everyone. But for ‘beer nerds’ and nerds who love beer, it’s the holy grail. Using the power of Big Data, our Social Data Intelligence team uncovered this fan base and surprised them with an experience full of everything they love: Raid the Dragon’s Hoard, a retro video game that mixed fantasy, adventure, and real-world prizes.