Pabst This Is The Place

Pabst Brewing Co.

Case Study

  • Out of Home
  • Beverage
  • Beer
  • Integrated Marketing
  • campaign
  • Beverage Alcohol

Pabst Blue Ribbon is a deeply nostalgic brand, evoking memories and images of times past, no matter your age. To drum up awareness for this classic brand, we used that exact nostalgia to depict Pabst as a place—one that exists in your mind—where times are good, beer is cold, and friendship is forever. And it’s a place you can turn to with the simple crack of a can.