Rainier Rewild the Rainiers Case Study

Rainier Beer

Case Study

  • Brand Strategy
  • Beverage
  • Beer
  • Integrated Marketing
  • Beverage Alcohol
  • Social Media Campaign

Rainier Beer is famous for its weird, old ads featuring larger-than-life ‘wild Rainiers’ roaming the Pacific Northwest wilderness. But these days–much like the rest of us–the wild Rainiers have adopted a more urban lifestyle, with boring office jobs and gym memberships. So to reboot this beloved brand after years of marketing hibernation, we started the ‘Rewild the Rainiers’ movement to re-introduce the majestic Wild Rainiers to their natural habitats. And along the way, we all might just benefit from a little wild in our lives as well.