With Covid forcing most live events to go virtual, Tableau Software wanted to make sure that Tableau Conference–their annual three day gathering for the global data community–didn’t feel like a three day Zoom meeting. So we ditched the corporate conference playbook and treated it more like three days of entertainment, featuring a data-inspired musical theme. We wrote the lyrics and music, cast a genre-bending band, produced epic music video content and much more. Everything from keynote openers to promotional interstitials was put to song, giving our remote audience a reason to get up out of their WFH chairs and rock out in celebration of their love of data.