Tableau Conference 21 Case Study

Case Study

  • Experiential
  • Music
  • Experiential Marketing

With Covid forcing most live events to go virtual, Tableau Software wanted to make sure that Tableau Conference–their annual three day gathering for the global data community–didn’t feel like a three day Zoom meeting. So we ditched the corporate conference playbook and treated it more like three days of entertainment, featuring a data-inspired musical theme. We wrote the lyrics and music, cast a genre-bending band, produced epic music video content and much more. Everything from keynote openers to promotional interstitials was put to song, giving our remote audience a reason to get up out of their WFH chairs and rock out in celebration of their love of data.