Fiat Chrysler CMO Olivier Francois talks about brand's relationship with Richard Rawlings and that CGI monkey used in "Dodge Law" ad campaign.
Little Black Book, All The World’s A Store, So Think Like A Retailer. Doner's Chief Strategy & Integration Officer James Ward on shopping, Shakespeare and Old Spice
Little Black Book, 03/08/2015
DETROIT, MI--(Marketwired - Aug 6, 2015) - Today, full-service advertising agency Doner announced it has hired Marcus Collins as SVP, Executive Director of Social Engagement. In this new role, Collins will lead the agency's social practice and provide thought leadership as Doner looks to further expand its social offering. He...
|Client||Start Year||End Year|
|Fiat Chrysler Automobiles||2011||Current|
|The UPS Store||2001||Current|
Hi, we’re Doner. Born and bred in Detroit, now thriving in LA and London as well.
We have an 80-year history creating iconic campaigns for iconic brands. “Timex takes a licking and keeps on ticking,” “What would you do for a Klondike Bar?” “How many licks does it take to get to the center of a Tootsie Pop?” “Zoom-Zoom” and the Serta Sheep – all Doner campaigns.
Today, we’re a thoroughly modern agency trusted by some of the world’s most innovative brands. And while our client roster is as varied as any you’ll see, we have particular depth in retail, CPG, healthcare, consumer technology, destination, entertainment and automotive.
We’re hell-bent on creating audacious things for ambitious brands: disruptive and innovative content, communications and experiences that incite action – whether that’s participation with your brand, strengthened loyalty, advocacy on your behalf, or something else altogether.
To accomplish this in today’s “post-advertising world,” brands need a larger, more varied palette of content to engage their constituents – different channels, different shelf lives and different degrees of production value. We’re continuously reimagining our agency in support of this vision.
Case in point: we’re infusing our agency with first-rate social/digital talent from around the globe, and we’ve built a massive “content machine” right into the fabric of our agency. Today, we house more than 20,000 square feet of multiplatform production space to deliver quick-turn, content-driven campaigns for complex, fast-paced, high-volume marketers – all with tremendous speed and efficiency.
Global Chief Creative Officer
Chief Marketing Officer
SVP, Director of Business Development