Most parents underestimate their parenting skills, at least compared to how their kids view them. That's the premise of Minute Maid's new "Doin' Good" campaign, breaking today.
Huawei is looking to boost sales of its P9 smartphone in Europe under the direction of Doner London following the launch of the handset earlier this year.
The Drum, 09/26/2016
Beaumont Health named Doner as its agency of record for a new branding initiative, following a review. The Detroit-based agency is tasked with repositioning one of Michigan's largest health care systems following the merger of the Beaumont Health System, Oakwood Healthcare and Botsford Hospital in September, 2014. The agency will oversee branding and advertising for the new entity. Doner is Beaumont Health's first agency as a combined network. In the last year, the agency has picked up the Food Lion and Truck Hero business in Detroit, digital AOR assignments for five Nestle brands in Los Angeles and a European assignment for Huawei's P9 smartphone in London, in addition to adding to its health and wellness category brands via new partnerships with Children's Mercy Kansas City and Summa Health in Ohio. "Beaumont Health brought three leading health care organizations together to create an exciting new future for health care in Michigan," said Mark Bohen, senior vice president and chief marketing and communications officer of Beaumont Health. "We have turned to Doner to help us create a branding campaign that captures the power of the new Beaumont Health in improving the health, wellbeing and the lives of consumers throughout the region and beyond." Beaumont Health spent $1.6 million on measured media in 2015 and $822,000 the first half of 2016, per Kantar Media.
MDC Partners' Doner has hired Eric Weisberg as global chief creative officer, effective Sept. 6. As part of the change atop the agency's creative department, co-CEO and chief creative officer Rob Strasberg will move into the newly created global creative chairman role.
|Client||Start Year||End Year|
|California Pizza Kitchen at Home||2016||Current|
|The UPS Store||2001||Current|
Hi, we’re Doner. Born and bred in Detroit, now thriving in LA and London as well.
We have an 80-year history creating iconic campaigns for iconic brands. “Timex takes a licking and keeps on ticking,” “What would you do for a Klondike Bar?” “How many licks does it take to get to the center of a Tootsie Pop?” “Zoom-Zoom” and the Serta Sheep – all Doner campaigns.
Today, we’re a thoroughly modern agency trusted by some of the world’s most innovative brands. And while our client roster is as varied as any you’ll see, we have particular depth in retail, CPG, healthcare, consumer technology, destination, entertainment and automotive.
We’re hell-bent on creating audacious things for ambitious brands: disruptive and innovative content, communications and experiences that incite action – whether that’s participation with your brand, strengthened loyalty, advocacy on your behalf, or something else altogether.
To accomplish this in today’s “post-advertising world,” brands need a larger, more varied palette of content to engage their constituents – different channels, different shelf lives and different degrees of production value. We’re continuously reimagining our agency in support of this vision.
Case in point: we’re infusing our agency with first-rate social/digital talent from around the globe, and we’ve built a massive “content machine” right into the fabric of our agency. Today, we house more than 20,000 square feet of multiplatform production space to deliver quick-turn, content-driven campaigns for complex, fast-paced, high-volume marketers – all with tremendous speed and efficiency.
Global Chief Creative Officer
Chief Creative Officer - Los Angeles
Chief Marketing Officer
SVP, Director of Business Development