Fiat Chrysler CMO Olivier Francois talks about brand's relationship with Richard Rawlings and that CGI monkey used in "Dodge Law" ad campaign.
Little Black Book, All The World’s A Store, So Think Like A Retailer. Doner's Chief Strategy & Integration Officer James Ward on shopping, Shakespeare and Old Spice
Little Black Book, 03/08/2015
DETROIT, MI--(Marketwired - Aug 6, 2015) - Today, full-service advertising agency Doner announced it has hired Marcus Collins as SVP, Executive Director of Social Engagement. In this new role, Collins will lead the agency's social practice and provide thought leadership as Doner looks to further expand its social offering. He...
|Client||Start Year||End Year|
|Fiat Chrysler Automobiles||2011||Current|
|The UPS Store||2001||Current|
Our philosophy is a principle that speaks to our entire self-concept as an agency. IDEAS THAT MOVE PEOPLE. Our definition of successful work, is work that not only inspires people, but incites them to action; to do things that lead to commercial and cultural wins for the client’s brand, whether tweeting, posting, sharing, opting in, downloading, shopping, transacting, etc. Successful campaigns advance a powerful “brand narrative” for the long term, while driving action in the immediate term. We seek out unique intersections of culture, commerce and consumer life and turn them into Ideas That Move People. We’re an extremely collaborative yet diverse team that thrives on dissecting business challenges and turning them into opportunities that inspire action. We believe technology is not king in our industry. Craft is. An online campaign cannot be just interactive and funny; it has to be gorgeous. A banner cannot just be clever; it has to have beautiful typography. The copy on a Facebook post has to be rewritten 10 times until it is catchy and clever. The photos we use on our ads have to be good enough to make you want to lick the screen on your brand new retina display iPad. We strive to create beautiful, seamless human experiences not siloed marketing campaigns or tactics. We love ideas that start a movement. We love ideas that are both culturally and commercially vital. Most of all, we love ideas that make people fall in love with our clients.
Global Chief Creative Officer
Chief Marketing Officer
SVP, Director of Business Development