Netflix The streaming service had a typically strong year in advertising (when it wasn’t stealing Spotify’s ideas). One of our favorite Netflix stunts was the contextual out-of-home Narcos campaign from DonerLA, which put sticker ads in the bathrooms of clubs and bars where customers in the ’90s would have been sampling the Cali Cartel’s cocaine.
As many gather in Washington today to witness Donald Trump's inauguration as president, Netflix leveraged the moment to share its own dark depiction of the nation's capital.At 10:30 a.m.—about an hour before Trump's swearing-in—Netflix sent out a tweet with an ominous trailer for the fifth season of House of Cards, which begins streaming May 30.
As football season winds down, DiGiorno tries to whip up some pre-Super Bowl momentum with its first proper No. 1 jam, "Rise to the Occasion."The music video, which is kind of all over the place, stars Denver Broncos linebacker Von Miller and LMFAO's Redfoo as roommates singing about frozen pizza for three minutes, with a supporting cast of Devvon Terrell, Diamond White, Madilyn Bailey, Marcus Perez and O-Fresh.
Doner L.A. is behind the covert new work. Hawkins Power and Light plays a pivotal role Netflix’s Stranger Things, and in anticipation of the release of the show’s second season this week, the streaming platform unveiled a sneaky new ad campaign for the fictional company.
|Client||Start Year||End Year|
|California Pizza Kitchen at Home||2016||Current|
|The UPS Store||2001||Current|
Hi, we’re Doner. Born and bred in Detroit, now thriving in LA and London as well.
We have an 80-year history creating iconic campaigns for iconic brands. “Timex takes a licking and keeps on ticking,” “What would you do for a Klondike Bar?” “How many licks does it take to get to the center of a Tootsie Pop?” “Zoom-Zoom” and the Serta Sheep – all Doner campaigns.
Today, we’re a thoroughly modern agency trusted by some of the world’s most innovative brands. And while our client roster is as varied as any you’ll see, we have particular depth in retail, CPG, healthcare, consumer technology, destination, entertainment and automotive.
We’re hell-bent on creating audacious things for ambitious brands: disruptive and innovative content, communications and experiences that incite action – whether that’s participation with your brand, strengthened loyalty, advocacy on your behalf, or something else altogether.
To accomplish this in today’s “post-advertising world,” brands need a larger, more varied palette of content to engage their constituents – different channels, different shelf lives and different degrees of production value. We’re continuously reimagining our agency in support of this vision.
Case in point: we’re infusing our agency with first-rate social/digital talent from around the globe, and we’ve built a massive “content machine” right into the fabric of our agency. Today, we house more than 20,000 square feet of multiplatform production space to deliver quick-turn, content-driven campaigns for complex, fast-paced, high-volume marketers – all with tremendous speed and efficiency.
Global Chief Creative Officer
Chief Creative Officer - Los Angeles
Chief Marketing Officer
SVP, Director of Business Development