DWA, a Merkle Company and leading B2B marketing and media agency, is leading the new age of personalized communications. DWA helps global B2B clients with full funnel, Brand to Performance media strategy, execution and measurement through people based marketing.
DWA’s specialties include SEM, paid social, programmatic media including addressable TV, account based marketing, demand generation, print, OOH, and technology stack optimization. The company grew its revenue by over 80% in 2018, making it one of the fastest growing media and marketing agencies in the B2B space.
DWA was included in Forrester’s recent B2B Marketing Agencies North America, Q1 2019, report. With annual B2B marketing revenue figures of over $50 million, DWA is classified in the “large” category on Forrester’s list.
Merkle, a leading technology-enabled, data-driven, global performance marketing agency and part of Dentsu Aegis Network, acquired DWA in late 2017 to grow its B2B operation. With clients such as AWS, Cisco, DXC Technology, and Intel, DWA brings an impressive client roster to Merkle’s organization.