XFINITY Mobile Selfie Stand-Up

Case Study

  • Social Media
  • Brand Strategy
  • influencer
  • creative
  • Content
  • Product Launch
  • Content Development
  • Mobile-First

The World's First Unrehearsed Live Product Demo in Disguise

When Xfinity Mobile launched, we had to stand out in one of advertising’s most competitive industries. We partnered with Reggie Watts for Selfie Stand-Up, a 45-minute, first-of-its-kind comedy performance on Facebook Live that doubled as a product demo. If the signal dropped for even a second, the stream would stop and viewers would see the network wasn’t worth their time. The event proved the network’s capabilities while creating a surge of awareness and positive sentiment for the new brand. Most importantly, the single social stunt convinced more than 600 customers to switch to Xfinity Mobile.