Bud Light: Real Life Pac-Man

Case Study

We established Bud Light as “The perfect beer for whatever happens.” In order to prove it for the Super Bowl, we created the world’s largest version of Pac-Man and set an unsuspecting consumer to run the maze in front of a cheering crowd.

The idea resonated with Bud Light’s audience so much that people took to social media to beg for a chance to play in the life-sized Pac-Man game. They even created the Twitter hashtag #IWantToPlay.


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