Jack Daniel’s | First Timers

Jack Daniel's


In a historic move, Jack Daniel’s introduced its first truly global creative campaign, “Make it Count,” on October 1st, 2020. With the launch of the film “First Timers,” the iconic Tennessee whiskey brand celebrated its global audience. Our campaign showcases a new way of thinking for the 154 year old brand that celebrates the people who drink it. The campaign is brought to life through multiple executions on TV, social, digital, out of home and print platforms in 100+ countries.

As a global brand that wanted to fuel its iconic status, it was time for Jack Daniel’s to showcase their unique view of the world. The new campaign, “Make it Count,” focuses on the impact on peoples’ lives when they decide to choose boldly and with purpose every day, much like Mr. Jack did throughout his own life. We only get one shot at this crazy ride, so Make it Count.