Lay's: Do Us a Flavor

Lay's Chips

Case Study

Lay’s is the biggest food brand in the world, so it needs to maintain a gigantic consumer base. We needed to create meaning for the Lay’s brand with millennials, so we focused on what they care about: creating, sharing, and getting noticed in social media. So we created Do Us A Flavor, an integrated experience that invited people to create the next great Lay’s potato chip flavor.

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