Lay's: Do Us a Flavor

Lay's Chips

Case Study

Lay’s is the biggest food brand in the world, so it needs to maintain a gigantic consumer base. We needed to create meaning for the Lay’s brand with millennials, so we focused on what they care about: creating, sharing, and getting noticed in social media. So we created Do Us A Flavor, an integrated experience that invited people to create the next great Lay’s potato chip flavor.


You’ve been added to our list.
Keep an eye out for Compiled in your inbox within one business day.