Lay's: Do Us a Flavor

Lay's Chips

Case Study

Lay’s is the biggest food brand in the world, so it needs to maintain a gigantic consumer base. We needed to create meaning for the Lay’s brand with millennials, so we focused on what they care about: creating, sharing, and getting noticed in social media. So we created Do Us A Flavor, an integrated experience that invited people to create the next great Lay’s potato chip flavor.

Keep an eye out for Compiled in your inbox next Wednesday!
Please be sure to add compiled@agencycompile.com to your Safe Senders list so our messages don't get blocked by your spam filter.