“Act Tiny. Be Mighty.” taps into Ocean Spray’s roots as a farm-owned cooperative since 1930. The works focuses in on the 700 grower families who diligently care for and tend to the cranberry farms year-round, to produce the tiny Ocean Spray cranberries that can have a mighty impact. The work helps consumers understand that through little actions every day, such as carefully watching frost to ensure their nutrient-dense cranberries are protected and conserving water for reuse on the bog, these farmer families make a mighty impact. In order to bring the work to life in the most authentic way, we shot on multiple Ocean Spray farmer-owned bogs in the State of Washington, and incorporated over 50 farmer family members and their stories. We launched with one :30 film, “Go Tiny.” on TV and online. Additional farmer stories will follow in the coming weeks along with digital and social activations across platforms like Instagram stories.
Ocean Spray: GoTiny