The Gift of Eggs: Proposal

American Egg Board


Give her the holiday gift she’ll never forget… eggs! Our new American Egg Board campaign, “The Gift of Eggs,” pokes fun at holiday extravagances in order to celebrate what really matters during the season — family, friends, special memories together and food! The campaign’s two short films upend trite holiday gifting advertising, like the perennial car with a big bow in the driveway, by adding a comic twist to remind consumers that just a dozen eggs can open the door to incredible possibilities.

As our Creative Directors Jon Leachman and Dan McCormack explain, “Making food for a family member or friend is a heartfelt way to show you care, especially this year when we may not get the opportunity to see our loved ones in person. As eggs are the foundation of so many delicious holiday dishes and treats, we created ‘The Gift of Eggs’ campaign to inspire people with incredible gift ideas that can be there for the holidays even if you can’t.”