"U Up?" |Late Night Text Response | Orbit Gum



There are a lot of unsolicited pics, late night texts, and generally gross messages flying around the universe that is online dating. As a brand that’s long stood for helping people feel clean, we wanted to arm daters with custom responses for any dirty messages they might receive. So we built the Orbit chat bot, giving Tinder users receiving unsolicited dirty messages the option to send a personalized talk from America’s Dad, Chris Parnell. The series of videos and gifs encourages users to “Keep It Clean."