Ziploc x Beams


Case Study

Ziploc partnered with Japanese lifestyle label, Beams Couture, to create a limited-edition fashion collection just in time for festival season! To announce the drop in LA, we created a first-of-its-kind campaign that used the Google Translate app to unlock buying power. Only when shoppers scanned Japanese characters on hidden, custom posters could they purchase the hand-sewn fanny packs, backpacks, and more.