French's, Mustard Day 2019 Announcement



French's Classic Yellow Mustard is an American staple. You’ll find it on hot dogs, hamburgers and your favorite ham sammie. But over the years, private label mustards started to steal our thunder.

How do you stand out in a crowded mustard field? By creating something the world didn’t know it needed. Mustard Ice Cream.

On National Mustard Day, we partnered with Coolhaus to launch this one-of-kind flavor in NYC and LA. We had a truck. We had long lines. We even offered an at-home recipe.

Oh, yeah. It tasted amazing. So, what do you say: Wanna scoop?