People don't think and act rationally under stress. How could we get them to choose MedExpress over the ER when faced with an unexpected emergency? By educating them during the most non-emergency time: laughing on the Internet. Partnering with FailArmy, a culturally relevant and popular YouTube channel, we found real, user-generated fail videos that the MedExpress medical team reviewed and linked with a specific service offered at MedExpress.
MedExpress, Ladder Fail :06