FutureBrand won multiple awards including the Grand Prix at this year's event, celebrating a fantastic night with our clients and team
We have been shortlisted for the 2019 World Retail Awards! The L'Occitane Flagship Store on Regent Street has been recognised in the Outstanding Store Design (<1200sqm) category 🎉 Winners will be announced at the World Retail Congress in May. We hope to see you there! hashtag#WRA2019 #WRC2019 https://bit.ly/2UoUETV
Words by Pamela BuxtonAll Images: Michael FrankeWhat has your role been in relation to the new L’Occitane store?I was responsible for the strategy for the London flagship, starting with...
Lingerie group Triumph has introduced a new store format – designed by Futurebrand UXUS – for its newly rebranded Amostyle label. It has been launched in LaLaport shopping centre in Yokohama in Japan. The agency was briefed to create a contemporary, interactive store that would engage a younger audience in a physical retail space. The result sees the store adopt a new zoning strategy that guides customers through the space to various focal points where they can trial, create and buy products. There are allocated ‘dwell’ and ‘impulsive’ areas, designed to encourage customers to spend longer in the store. The former prioritises comfort and interaction, while the latter uses more localised displays to prompt impulse purchases. An interactive display feature functions as a three dimensional mood board, with an iPad showcasing and lifestyle elements such as styling tips and cross-merchandising opportunities. The main window allows a view onto a ‘stylist’s stage’ which displays the latest product collections. A range of digital and flexible displays, designed to be adapted over time, has been included in the store. The store uses a mixture of natural and industrial materials, including terrazzo, concrete and plywood, while the colour palette employs different pinks and soft pastel shades. The interior is decorated with houseplants, round cushions and pendant lighting.
Retail Design World, 03/22/2019
|Client||Start Year||End Year|
|Estee Lauder Companies||2018||2018|
|Make Up Forever||2016||2016|
|BMA international group||2017||2018|
UXUS was founded in 2003 by George Gottl and Oliver Michell. UXUS means “you times us” as we collaborate with the world’s biggest brands across diverse industries to re-imagine their vision into emotive experiences that redefine categories. Our design philosophy blends retail, hospitality and branding with a psychological and emotive approach to design. When we joined FutureBrand in 2013, we expanded our network (across 25 global offices) and specialised disciplines to better serve our clients evolving needs. Now having the ability to team up with our sister agencies FutureBrand (branding) and FutureBrand Hugo & Cat (brand experience with a digital focus) we can deliver holistic and seamless brand experiences.
Senior Project Manager
Chief Executive Officer
Chief Creative Officer and Co-Founder