Genuine helped launch Amopé, a Pedi-Perfect product, in the US. As of December 2014, the campaign included 11 Facebook videos, which were released between Oct.-Dec. 2014. In total the videos delivered 295 million impressions and reached 152 million people with an average of a 6% engagement rate. Amopé’s total sales more than doubled the initial target, with 1 million units sold in stores in just three months.