Cognitive Studio at SXSW



To create an immersive cognitive, agile and social world of IBM at SXSW, GPJ completely transformed a 5,000-square-foot restaurant just steps from the Austin Convention Center into a custom venue with nine key engagement areas.

Guests were surprised and delighted as their journey was personalized through RFID bracelets, while demonstrating IBM solutions through everyday experiences. A cognitive cocktail bar served personalized drinks from Watson. A virtual reality cycling experience recommended one of three custom ride routes. An interactive Watson touchscreen experience, live Chef Watson cook-off, app lounge, developer playground, arcade and mind controlled BB8 Droids all drove home the value proposition of the cognitive story.