Inspired by Under Armour’s bold, innovative personality, GPJ worked to bring their newest fitness system, Healthbox, to life in an authentic way. All environmental elements - from color, light and architecture, to materials, textures, products and music - were thoughtfully curated to create a multi-dimensional impact in an educational space. In addition, the use of media surfaces was key, as they continually weaved the Under Armour story of Connected Fitness throughout the varying dayparts. All in the all, the immersive environment was a true draw for attendees, encouraging visitors to “stay-and-play” in the warm, inviting, uniquely Under Armour space.
Connected Fitness at CES 2016