|Client||Start Year||End Year|
|Bank of America||2014||2006|
One of New York City's leading integrated communications agencies, Gotham offers strategic ideation, creative development and campaign management aimed at building brands and driving business. Gotham is smaller by design and hands-on by choice and consequently has a 15-year history of fighting the bureaucracy of big agencies. At Gotham, we fundamentally believe that brands are built by creating healthy and sustainable relationships with consumers. And like all human relationships, those that exist between brands and consumers must be built with reciprocity in mind. Put simply, if you want something from a consumer, you must give them something. We call our philosophy Brand Reciprocity and it guides everything we do from the development of brand strategy to communications. As a subsidiary of the Interpublic Group, Gotham has a network of over 100 partners in over 100 countries that it teams with based on the unique needs of its clients/brands.