• sports marketing
  • fitness
  • health and fitness
  • Health and Wellness

When a group of entrepreneurs came to us with the vision of launching Arlington’s first boxing-inspired fitness concept, they knew a fast-growing obsession with boutique fitness—plus a flagship location in the nation’s most active community—would be key to cultivating a loyal tribe. But the explosive growth of studios like Soul Cycle and PureBarre also meant that any newcomer to the scene would face fierce competition. After a creative process that spanned brand strategy, naming, visual identity, and a website launch, BASH made a grand entrance that’s as distinct and disruptive as the workout itself.