CFF | Become a Trailblazer

Cystic Fibrosis Foundation


  • non-profit
  • cause marketing

Awe-inspiring advances in the treatment of cystic fibrosis have added tomorrows for thousands now living with what was formerly seen as a pediatric disease. Our long-time client, the Cystic Fibrosis Foundation, plays a major role supporting both patients and the scientific community. CFF clinical trials are key to continuing this progress—but with a patient population of fewer than 35,000 people across the country, enrolling patients in the hundreds of ongoing trials is difficult.

The Foundation built and hosts a powerful tool on its website—the clinical trial finder. But awareness of the finder, and of the importance of participation in clinical trials, needed a boost. Leveraging the foundation’s unique commitment to a collaborative approach in seeking the ultimate cure, we created the multi-media Trailblazer campaign. Highlighting the importance of trials, it recognized the entire community’s role—from patients to supporters to researchers. We also focused on the surprising number of trials, and the ease of researching them thanks to the trial finder.