Procter & Gamble Co. has consolidated almost all its North American hair-care media with Carat, though Hearts & Science retains bulk of other work.
Advertising Age, 05/16/2018
NEW YORK, Dec. 5, 2017 /PRNewswire/ -- Leading Poultry Producer Pilgrim's Pride Corporation Chooses Gravity as its Agency of Record.
PR Newswire, 12/05/2017
Dentsu Aegis, which has been on a buying spree, has purchased Gravity Media, the network's first multicultural acquisition in the U.S.
Advertising Age, 11/16/2016
Gravity has developed a data management platform to help marketers target specific ethnic audiences, like Venezuelan consumers rather than general Hispanic.
Advertising Age, 05/31/2016
|Client||Start Year||End Year|
|IDT Boss Revolution||2011||Current|
|Pilgrim's Pride Corporation||2017||Current|
|Procter & Gamble||2018||Current|
Gravity, a member of the Dentsu Aegis Network, is a full service cross cultural advertising communications agency. We are experts at deeply integrating brands into any culture. Pragmatically, we solve complex business challenges and create growth opportunities for our clients through advertising communications.
Gravity has credentials at deeply integrating brands into African, Asian, Black, Hispanic, Middle Eastern and other cultures as well as video gamers, on-the-go moms, seniors, affluent, and those into Hip Hop culture. We are uniquely able to build and execute custom advertising communications programs against diverse cultural groups segmented by psychographics, lifestyle, life stage, and origin.
We have been ranked by Advertising Age in 2016, 2015 and 2014 as the #1 cultural agency in the U.S. and the fastest-growing private company 3 years in a row at INC 5000.
With 2 offices -- New York City and London-- Gravity provides a wide range of solutions to clients from consumer insights, brand strategies and creative to digital, media planning & buying and public relations. We produce what we create.
Current, active clients include: 9-11 Memorial, Anheuser-Busch/InBev, Chevron, DAZN, Fage, General Motors, Gore-Tex, Jaguar Land Rover, IDT Telecom, Pelé, Pilgrim's Pride, Procter & Gamble, Red Door Spas by Elizabeth Arden, and U.S. Army among others.
Gravity is a member of Association of National Advertisers' Alliance for Inclusive and Multicultural Marketing. AIMM is designed to create a powerful, unified voice for the advancement of multicultural marketing.
Chief Executive Officer
Chief Operating Officer
Rodrigo "Rod" Alanis
EVP, Global Strategist
Robert "Rob" Douglas
Executive Vice President
Vice President, Operations & HR
Vice President, Media