JUST Bare Chicken: Tracing Chicken From Farm To Kitchen Table

Pilgrim's Pride Corporation

Case Study

  • documentary
  • Testimonial
  • Chicken
  • poultry

Gravity launched JUST Bare chicken brand in the U.S. with a docu-style campaign featuring 5 farmers. Inspired by the on-pack track code where shoppers could actually discover which U.S. family farm that their purchase came from, we developed a campaign wrapped around some of those very farmers. In addition to showing them on the farm, we showed how their other passions played a big part in growing great chicken.

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