Just BARE: "Who Makes Your Food / Adam: 30"

Pilgrim's Pride Corporation


  • TV/Video
  • Grocery
  • cpg
  • campaign
  • tv commercial
  • Supermarket
  • Chicken
  • poultry
  • meat
  • Dentsu Aegis Network

Natural and organic foodies. Debut of Just BARE chicken advertising campaign from Pilgrim's Pride Corporation (NASDAQ: PPC). To differentiate from competitors, Just BARE provides real trace-ability for shoppers to locate the family farms that produced their natural chicken offering. This is 1 in a series of 5 spots focused on actual Just BARE chicken farmers.