Just BARE: "Who Makes Your Food / Rebecca :30"

Pilgrim's Pride Corporation


  • Testimonial
  • Chicken
  • poultry
  • farmer
  • farmers

Natural and organic foodies. Debut of Just BARE chicken advertising campaign from Pilgrim's Pride Corporation (NASDAQ: PPC). To differentiate from competitors, Just BARE provides real trace-ability for shoppers to locate the family farms that produced their natural chicken offering. This is 2 in a series of 5 spots focused on actual Just BARE chicken farmers.