The "Terrible Quotes" and "It only takes..." campaigns were designed to message the the ease and common sense of doing business with SafeAuto in a low interest category where prices were rising across the board due to more drivers being on the road. During the initial launch period results new quotes increased by 22% increase (YoY) while new sales went up 26.8% . 4th quarter 2016, new quotes jumped 43.6% while new sales increased 34.5% . First quarter of 2017, new quotes grew by another 58.2% while new sales climbed by 77.3% . That’s a quote we’ll happily hang on our wall.
Safe Auto Case Study