For Firestone, who they are, what they stand for and their work hard, play hard attitude always remains consistent. It’s an identity and message that GS&F is proud to have helped develop and one we have in the back of our mind in everything we execute.
When Firestone decided to partner with country music and activate a full campaign, we were excited to do our part. With this new partnership, we saw an opportunity to bring ideas to the table to engage with a target audience that embodies the Firestone philosophy.
- Experiential Marketing