Reactive media is the act of using media as a direct response to a topical event. Be it a major cultural moment, a ridiculous meme, the weather or seasonality, a viral challenge, or a pop culture occurrence, people on social media are there to jump into the conversation and amplify moments on a near-daily basis. Our very own Jess Ottaviano breaks down the best reactive media practices.
Our Head of Talent & Development, Marian Spurrier, was named as one of the Top 50 Leaders in Corinium's category for Learning & Development for 2019!
Our very own head of strategy and accounts, Mike Stevens, is quoted AdWeek's latest article on Weight Watchers. Some experts suggest Weight Watchers may have pivoted too much and too dramatically.
GYK Antler's newest hire is a media maven - Paula Serafino is our newest director of media and comes to us with a wealth of expertise. Having media in-house helps us ensure we're creating the best of both the creative and media worlds.
Marketing Dive, 02/27/2019
|Client||Start Year||End Year|
|Martin's Point Health Care||2019||Current|
|Keolis Transit America||2019||Current|
As an independent, New Hampshire-based, modern marketing agency built for evolving brands, our hundred or so technologists, creatives, strategists, data hounds, and media planners understand what it takes to shift a brand into new territory. We never shy away from responsibly disrupting the status quo—even when it comes to our own agency. Whether it’s gutting a textile mill to create our ideal content studio, or bringing Emmy Award-winning video producers in house, we embrace the “Live Free or Die” mentality, follow our passions, and tap into their collective power to create positive, measurable change for our clients.
CEO & President
Chief Creative Officer
Executive Director, Strategic Planning & Account Services
Director of Media
Director, Business Development