• Snack Bar Standouts: Six Packaging Design Elements to Keep in Mind

    Snack Bar Standouts: Six Packaging Design Elements to Keep in Mind

    Americans love snacks. According to a recent Mintel report, 95 percent of U.S. adults snack daily, and 70 percent snack more than twice per day. We breakdown the six ways to make a statement in the snack aisle.

    GYKAntler, 06/26/2019

  • You Can

    You Can't Have Progress Without Change — The Advertising Industry is No Different

    In today’s rapidly evolving landscape, it’s easy for marketers to become overwhelmed with the rising statistics that suggest advertising agencies are becoming a thing of the past. While some advertising agencies may struggle with the shifting needs of brands, we’ve embraced it at GYK Antler. As such, we think the new model works better than the old in many scenarios. We’ve outlined three specific benefits below.

    GYKAntler, 07/25/2019

  • Facebook Watch growth stats questioned by advertisers

    Facebook Watch growth stats questioned by advertisers

    Our very own, Mike Stevens, Executive Director of Strategic Planning and Account Services shares his opinion on the new trends facing Facebook and Youtube. The company said Wednesday that Watch now has more than 720 million people monthly and 140 million people who spend at least one minute on the service per day. By way of comparison, Google-owned YouTube says more than 1.9 billion logged-in users watch video every month.

    CNBC, 06/12/2019

  • How DTC Brands are Using Social Influencers to Drive their Businesses

    How DTC Brands are Using Social Influencers to Drive their Businesses

    Influencer marketing is a strategy that’s been used by brands and marketers for decades, but the explosion of social media in every aspect of our lives has made this term even more prevalent.

    GYKAntler, 05/29/2019

  • How to Tie OOH & Digital Planning Together

    How to Tie OOH & Digital Planning Together

    Ensuring everything is integrated has always been top-of-mind for marketers, but as new mediums continue to enter the industry, brands must strategically decide which tactics will make the biggest impact.

    GYKAntler, 05/31/2019

Client Start Year End Year
Baskin-Robbins 2019 Current
Hasbro 2019 Current
Bush's Baked Beans 2019 Current
Ocean Spray 2019 Current
Hometown Financial 2019 Current
Martin's Point Health Care 2019 Current
Keolis Transit America 2019 Current
iRobot 2019 Current
YORK Athletics Mfg. 2016 Current
Cedar's Mediterranean 2014 Current

As an independent, New Hampshire-based, modern marketing agency built for evolving brands, our hundred or so technologists, creatives, strategists, data hounds, and media planners understand what it takes to shift a brand into new territory. We never shy away from responsibly disrupting the status quo—even when it comes to our own agency. Whether it’s gutting a textile mill to create our ideal content studio, or bringing Emmy Award-winning video producers in house, we embrace the “Live Free or Die” mentality, follow our passions, and tap into their collective power to create positive, measurable change for our clients.

  • Travis  York

    Travis York

    CEO & President

  • Mark Battista

    Mark Battista

    Managing Director

  • Michael Wachs

    Michael Wachs

    Chief Creative Officer

  • Mike Stevens

    Mike Stevens

    Executive Director, Strategic Planning & Account Services

  • Paula Serafino

    Paula Serafino

    Director of Media

  • Amy Weber

    Amy Weber

    Director, Business Development

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