Americans love snacks. According to a recent Mintel report, 95 percent of U.S. adults snack daily, and 70 percent snack more than twice per day. We breakdown the six ways to make a statement in the snack aisle.
In today’s rapidly evolving landscape, it’s easy for marketers to become overwhelmed with the rising statistics that suggest advertising agencies are becoming a thing of the past. While some advertising agencies may struggle with the shifting needs of brands, we’ve embraced it at GYK Antler. As such, we think the new model works better than the old in many scenarios. We’ve outlined three specific benefits below.
Our very own, Mike Stevens, Executive Director of Strategic Planning and Account Services shares his opinion on the new trends facing Facebook and Youtube. The company said Wednesday that Watch now has more than 720 million people monthly and 140 million people who spend at least one minute on the service per day. By way of comparison, Google-owned YouTube says more than 1.9 billion logged-in users watch video every month.
Influencer marketing is a strategy that’s been used by brands and marketers for decades, but the explosion of social media in every aspect of our lives has made this term even more prevalent.
Ensuring everything is integrated has always been top-of-mind for marketers, but as new mediums continue to enter the industry, brands must strategically decide which tactics will make the biggest impact.
|Client||Start Year||End Year|
|Bush's Baked Beans||2019||Current|
|Martin's Point Health Care||2019||Current|
|Keolis Transit America||2019||Current|
|YORK Athletics Mfg.||2016||Current|
As an independent, New Hampshire-based, modern marketing agency built for evolving brands, our hundred or so technologists, creatives, strategists, data hounds, and media planners understand what it takes to shift a brand into new territory. We never shy away from responsibly disrupting the status quo—even when it comes to our own agency. Whether it’s gutting a textile mill to create our ideal content studio, or bringing Emmy Award-winning video producers in house, we embrace the “Live Free or Die” mentality, follow our passions, and tap into their collective power to create positive, measurable change for our clients.
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Chief Creative Officer
Executive Director, Strategic Planning & Account Services
Director of Media
Director, Business Development