Mi Casa en Los Estados Unidos: Millennials of the Border States

Mi Casa en Los Estados Unidos: Millennials of the Border States

Havas PR

Creative

  • Public Relations

The future is now: There really is a Latin in America. For well over a decade now, the nation’s media has been buzzing with talk of a growing Latino-Hispanic influence in the U.S., and all numbers point to Hispanics becoming the country’s majority ethnic/racial group in about 25 years. Spanish language and Hispanic culture run deep in the United States, especially in the border states, so we connected with 804 Hispanics and non-Hispanics ages 18 to 34 in Arizona, California, New Mexico and Texas to get their views on a range of everyday life issues. “Mi Casa” gathers hard data and the respondents’ thoughts in a series of snapshots on topics including ethnic origins, geography, holidays and traditions, language, the American dream, food, family, home, cities, fashion, media, sports and more.

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