Launched a multi-channel ad campaign titled, “The Bostonians.” Assembling a cast of characters from across the Boston sports world, the new creative positions Plymouth Rock as the go-to insurance provider for Boston sports fans. This big, happy Boston sports family includes mascots Wally, Pat Patriot and Blades, Bruins announcer Jack Edwards, the Red Sox groundskeeper, the Bruins ice cleaner, a Patriots end zone Militia Man, a Patriots cheerleader, the beloved sister from Lawrence and their nosy next-door neighbor.
The Bostonians by Plymouth Rock | Intro
- brand campaign
- multi-channel communications