Hangar 24 Craft Brewing came to us with their brand already established. But they wanted a cohesive approach to storytelling, where design and copy would
work together to seamlessly bring their “Adventures we share” ethos to life.

The beer aisle is an ultra-competitive landscape. So we used vibrant colors
and a unique, distinctive labeling system to make Hangar 24 stand out, letting
customers easily find them amid the packaging clutter.

We took Hangar 24’s core beers and created a unique family, with design and copy complementing each other. The system resulted in an ownable Hangar 24 section in the beer aisle. With each of their core beers having a look and label copy that pays off “Adventures we share.” Allowing customers to immediately
zero in on their product. And get a sense of the Hangar 24 ethos while encouraging them to take some home and share a few with friends.