Sherwin-Williams ColorSnap

Case Study

With its digital roots, starting first as a simple app designed to inspire.
The ColorSnap Brand today bridges the physical and digital marketplace,
and provides a uniform experience for all segments, providing clear language
and a memorable experience for customers and employees.

Beyond the site, we wanted to create an experience that allowed for inspiration anywhere—so we created ColorSnap, the world’s first mobile and on-demand color-matching app

The ColorSnap app opened the door for the development of Sherwin-Williams’ new ColorSnap brand architecture. By leading the digital front, ColorSnap has grown into the Sherwin-Williams paint selection master brand—and it’s even inspiring and guiding the in-store experience. The enhanced in-store color-selection space, now called the ColorSnap Studio, features a redesigned color wall display that aligns seamlessly with the refreshed and integrated digital color-selection tools: ColorSnap Visualizer for iPhone and Android, iPad and Web.