Client Start Year End Year
Beam Suntory, Inc 2017 Current
Movati Fitness 2017 Current
Minnesota Wild 2015 Current
PGA Tour Inc 2015 Current
Behr Paint 2014 Current
Bissell Homecare 2014 Current
Boston Pizza 2014 Current
Polaris Industries 2014 Current
Commerce Bank 2013 Current
Belize Tourism Board 2012 Current

Olson is part of ICF, a global consulting and services provider, and will be part of ICF’s soon-to-be launched marketing services agency ICF Next coming in early 2019.

We like to say, “we’re not marketers, we’re people who work in marketing.” It reminds us to look up from the data and technology and marketing speak, and answer the only questions that really matter: What are people doing? What do people want? Why would people care?

We combine rigorous analytics with good old fashioned sneakers-on-the-ground research for a real world, first person understanding of the people we’re talking to. It’s something we call Anthrolytics.™

Then, we bring experience-driven thinking to both our strategic process and creative development, asking the painful questions like, “Why would anyone engage with this?”

Want to know what’s going to be the next great technological marketing frontier? Watch people. They’ll tell you.

  • John Armstrong

    John Armstrong

    President and Group Lead

  • Guy Cierzen

    Guy Cierzen

    Managing Partner, Loyalty + Customer Marketing

  • Tricia Ewald

    Tricia Ewald

    Managing Partner, Creative Engagement

  • Bob Feldman

    Bob Feldman


  • Chip Knicker

    Chip Knicker

    Managing Partner, Technology + Channel Solutions

  • Tobias Schaefer

    Tobias Schaefer

    Managing Partner, Engagement + Transformation - Europe

  • Bryan Specht

    Bryan Specht

    Managing Partner, Chief Growth and Innovation Officer

  • Grant Toups

    Grant Toups

    Managing Partner, Strategy + Transformation

  • Kris Tremaine

    Kris Tremaine

    Managing Partner, Engagement + Transformation

  • Daniel Welch

    Daniel Welch

    Managing Partner, Engagement + Transformation, Canada

  • James Wilkins

    James Wilkins

    Managing Partner, Engagement + Transformation - Europe

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