Advertising Age Agency Report 2015 provides quick access to agency profile data, industry analysis, industry employment, financial data and more.
Advertising Age, 04/26/2015
Hearst Corp.’s iCrossing has appointed Mike Parker President of its West region, overseeing the San Francisco, Los Angeles and Scottsdale, AZ offices. Parker will also assume responsibility for leading the digital marketing agency’s global mobile practice as well as the agency’s large-scale digital media partnerships. Most recently Parker was Chief Digital Officer at McCann Worldgroup, where he worked with Nick Brien, the agency’s former CEO who is now CEO of iCrossing and president, Hearst Magazines Marketing Services. Earlier Parker served as co-president for Tribal DDB’s U.S. network. Commenting on the hire Brien said that Parker “is a proven digital marketing leader and natural innovator. His creative mind and passionate commitment to technology’s transformative ability will further unleash the potential of our clients’ brands.”
Millennials are on your mind. We get it. For most marketers, this cohort is an incredibly important, albeit difficult egg to crack. How do you engage a segment that is ultra-connected, seamlessly switches between an abundance of apps, sites, devices, and offline locations, and has different travel priorities than its forebears? Using Hearst data, we give insight into the travel preferences of this increasingly important target audience.
Specs Current gig Chief strategy officer, iCrossing Previous gig Brand strategy vp, TripAdvisor Twitter @bologniac
Bayer has selected Razorfish and iCrossing to handle digital creative, websites and mobile for categories within its Consumer Care division.
Ad Age, 01/12/2016
|Client||Start Year||End Year|
|Bridgestone Retail Operations||2013||Current|
|MFS Investment Management||2016||Current|
|Toyota North America||2000||Current|
iCrossing is a marketing agency for the modern world. We create brand stories and adaptive user experiences that deliver superior business results. Part of Hearst, iCrossing is the only digitally native agency owned by a media, entertainment, and content company. Our performance-driven marketing solutions for major brands are powered by iCrossing’s creative, technology and media prowess - and strengthened by Hearst’s rich data, quality content and editorial expertise. A "Leader" in Gartner’s Magic Quadrant for global digital marketing agencies, the agency is headquartered in New York and has 900 employees in 19 offices globally. For more information, visit www.icrossing.com or our social communities.
Chief Executive Officer
Chief Strategy Officer
Head of Strategy & Planning
Chief Global Growth Officer
Chief Technology Officer
President, US Hispanic & Latin America Enterprises
SVP, Executive Creative Director
Executive Creative Director, East Region