iCrossing combined its unique mix of content strategy, creative services, data science and technology development with its preferred agency access to the premium audience data of Hearst Corporation’s 286 million worldwide users, augmented by client-owned first party and other third party data to develop ResponsiveAi, which allows marketers to custom-tailor site experiences by audience segment, including specific attributes such as age, gender, income, education, and interests.
Responsive Audience Intelligence (ResponsiveAi) - iCrossing
- Brand Strategy
- web development
- Digital Media